I get it. Metrics are important and I know that in order for me to become more than just a digital metaphor for the fresh coat of paint on whatever the latest device happens to be, I need to perform and show value in a clear and measurable fashion. "Long before the cash register was even invented, businesspeople intuitively knew that cultivating relationships with loyal customers was key to long-term success. Yet still, even in 2012, there is no end of companies who find ways to pull short-term profits out of their customers, at the expense of the longer-term customer relationship."1 The short-term works great, especially if you want to bolster up immediate numbers. But I am more interested in the lasting quality of the crafts I buy, interested in developing into an artist and designer that brings lasting (if everlasting isn't any option) quality to the forefront of any product I'm interested in backing. "We want to know your name. If our goal were to sell something to everyone, we would no longer be selling to shepherds; but only to sheep. We'd lose our edge and our designs would lose their originality and charm. We don't want to be a common name in everyone's home, but certainly in a few."2
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If not a tale, then what exactly are we weaving? 
ArchivesApril 2012 |
