What stuck was the letter. I love the letter "M." I love it's strength and how its feet root deep into the baseline. It is at once symmetrical and not. If it's lucky enough to be blessed with serifs it has the most interesting of angles. For that, I couldn't wait to mess around with creating Matthew's sigil centerpiece.

After doing several iterations with pen and paper, I began the digital crafting. Once it was tangible enough, I started applying the sigil to various materials.

The end result is a strong, bold "M" planted upon the sturdy base of his family name. The serif type harkens back to a time when type, ink and paper affected the senses. This all plays well into a nostalgic sophisticated identity without straying too far from modern sensibilities.

The Postcards EP was a fun process. It involved an extraordinary number of artists who all pulled together for a beautiful collaborative effort. This gave me an opportunity to approach a project from a creative and strategic perspective. Aligning the various professionals of varying disciplines to achieve one common goal was both a great learning experience and a fantastic way to spend your days amongst great company.

Working long hours with his producer and audio engineer Stephen Schaller, Matthew took some time from his music to mapped out a course throughout the city's aged and abandoned locales. Joining was Arvil Prewitt, co-founder of production house Linear Entertainment Group, for a photo shoot across Philadelphia. Acting as Creative Strategist for the shoot, we set into a full day of identifying locations and the best approach to each set. Four hundred images later, we were ready to sift through the files to select our top choices as an album cover.