Phillip Le

Phillip Le:
Product Designer
& Storyteller

I design by building bridges between users and interfaces, ideas and action, cultures and behavior, products and people, teams and their work, stakeholders and makers, thinkers and doers, communities and individuals.

 
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Directing Product Design & Strategy

I love experiences and I love stories. And in loving them so much I spend most of my time designing them and telling them. I currently do so for Xfinity Mobile as an Associate Creative Director.

What does that mean exactly?

It means I live at the intersection of technology and product, leading a nimble and tenacious band of forward-thinking designers to tactically execute while simultaneously working to identify unique and uncontested white-spaces all in service of a new, more modern approach to mobile.

Below are some principles I’ve borrowed from some of the greats, applying them to the way I do work:

  • People first, always

  • There is a difference between working towards the evolution versus the revolution of a product or design—both are important

  • The experience is the product

  • Doing is the best kind of thinking

  • The middle gets messy and that’s where the real work begins

  • It’s all the job

  • To do it all, learn to care less without being careless

  • Embrace open-mind and close-mind in the right places

  • Stay curious and seek awe in the seemingly mundane

  • Always forward

Resume

Directing product, strategy, design, and experience, I oversee product teams, design teams, and work streams associated with a new Xfinity Mobile strategic initiative. I partner alongside our internal lines of business as well as our external partners to provide creative guidance on the end-to-end cross-channel experience. I work to optimize forward progress while identifying unique, uncontested white-spaces by reconstructing existing market boundaries. I am always seeking to innovate designs alongside the teams I lead, raise, uphold, and serve.

 

Experience

Xfinity Mobile, Comcast Associate Creative Director
Philadelphia, PA
Nov 2017 — Present

Xfinity Mobile, Comcast
Senior Design Lead
Philadelphia, PA
Sep 2016 — Nov 2017

Think Company
Senior Experience Designer
Philadelphia, PA
Apr 2015 — Sep 2016

RJMetrics
Product Designer
Philadelphia, PA
Feb 2015 — Apr 2015

Leadnomics
Digital Strategist
Philadelphia, PA
May 2014 — Feb 2015

Alzheimer’s Association  Education & Experience Coordinator
Philadelphia, PA
Sep 2012 — Jun 2014

Alteva
Designer
Philadelphia, PA
Oct 2010 – Jun 2012

 

Education

M.S. User Experience + Interactive Design
Philadelphia University
(Thomas Jefferson University)
Jan 2007 — May 2009

B.A. Visual Communication
Arcadia University
Sept 2001 to May 2005

Film Studies + Sociology
Auckland University
Jul 2003 to Nov 2003

 

Organizations

Emerging Leader
Greater Philadelphia
Cultural Alliance    
Oct 2018 — Present

Chair
PhillyCHI
Dec 2013 — Jan 2015

AIGA Mentor
AIGA
Jan 2015 — Jan 2016

Gung Fu Instructor
Kwong Sai Jook Lum Gung Fu Philadelphia Branch
May 2006 — Present

Early-Stage Support
Group Volunteer
Alzheimer’s Association      
Oct 2014 — Oct 2016

 

Skills & Abilities

Communicative

Empathetic

Collaborative

Leadership

Creative Direction

Storyteller

UX

UI

Design Thinking

Product Strategy

Information Architecture

User Centric Design

 
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The world in which you were born is just one model of reality. Other cultures are not failed attempts at being you; they are unique manifestations of the human spirit.
— Wade Davis

Contact

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