
Directing Product Design & Strategy
I love experiences and I love stories. And in loving them so much I spend most of my time designing them and telling them. I currently do so for Xfinity Mobile as an Associate Creative Director.
What does that mean exactly?
It means I live at the intersection of technology and product, leading a nimble and tenacious band of forward-thinking designers to tactically execute while simultaneously working to identify unique and uncontested white-spaces all in service of a new, more modern approach to mobile. I use storytelling and framing and design to uncover north stars, to find the centerline in crafting a vision for the products, services, teams, and people for whom I create.
Below are some principles I’ve borrowed from some of the greats, applying them to the way I do work:
People first, always
There is a difference between working towards the evolution versus the revolution of a product or design—both are important
The experience is the product
Doing is the best kind of thinking
The middle gets messy and that’s where the real work begins
It’s all the job
To do it all, learn to care less without being careless
Embrace open-mind and close-mind in the right places
Learn positive inversion: every stumbling block is a potential for opportunity
Stay curious and seek awe in the seemingly mundane
Always forward
Resume
Directing product, strategy, design, and experience, I oversee product teams, design teams, and work streams associated with a new Xfinity Mobile strategic initiative. I partner alongside our internal lines of business as well as our external partners to provide creative guidance on the end-to-end cross-channel experience. I work to optimize forward progress while identifying unique, uncontested white-spaces by reconstructing existing market boundaries. Prior, I led a team to design, implement, and launch core parts of Xfinity Mobile’s digital-first experience. I am always seeking to innovate designs alongside the teams I lead, raise, uphold, and serve.
Experience
Xfinity Mobile, Comcast Associate Creative Director
Philadelphia, PA
Nov 2017 — Present
Xfinity Mobile, Comcast
Senior Design Lead
Philadelphia, PA
Sep 2016 — Nov 2017
Think Company
Senior Experience Designer
Philadelphia, PA
Apr 2015 — Sep 2016
RJMetrics
Product Designer
Philadelphia, PA
Feb 2015 — Apr 2015
Leadnomics
Digital Strategist
Philadelphia, PA
May 2014 — Feb 2015
Alzheimer’s Association Education & Experience Coordinator
Philadelphia, PA
Sep 2012 — Jun 2014
Alteva
Designer
Philadelphia, PA
Oct 2010 – Jun 2012
Education
M.S. User Experience + Interactive Design
Philadelphia University
(Thomas Jefferson University)
Jan 2007 — May 2009
B.A. Visual Communication
Arcadia University
Sept 2001 to May 2005
Film Studies + Sociology
Auckland University
Jul 2003 to Nov 2003
Organizations
Emerging Leader
Greater Philadelphia
Cultural Alliance
Oct 2018 — Present
Chair
PhillyCHI
Dec 2013 — Jan 2015
AIGA Mentor
AIGA
Jan 2015 — Jan 2016
Gung Fu Instructor
Kwong Sai Jook Lum Gung Fu Philadelphia Branch
May 2006 — Present
Early-Stage Support
Group Volunteer
Alzheimer’s Association
Oct 2014 — Oct 2016
Skills & Abilities
Communicative
Empathetic
Collaborative
Leadership
Creative Direction
Storyteller
UX
UI
Design Thinking
Product Strategy
Information Architecture
User Centric Design


The world in which you were born is just one model of reality.
Other cultures are not failed attempts at being you; they are unique manifestations of the human spirit.
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