Phillip Le

Phillip Le:
Product Designer
& Storyteller

I design by building bridges between users and interfaces, ideas and action, cultures and behavior, products and people, teams and their work, stakeholders and makers, thinkers and doers, communities and individuals.


Directing Product Design & Strategy

I love experiences and I love stories. And in loving them so much I spend most of my time designing them and telling them. I currently do so for Xfinity Mobile as a Creative Director.

What does that mean exactly?

It means I live at the intersection of technology and product, leading a nimble and tenacious band of forward-thinking designers to tactically execute while simultaneously working to identify unique and uncontested white-spaces all in service of a new, more modern approach to mobile. I use storytelling and framing and design to uncover north stars, to find the centerline in crafting a vision for the products, services, teams, and people for whom I create.

Below are some principles I’ve borrowed from some of the greats, applying them to the way I do work:

  • People first, always

  • There is a difference between working towards the evolution versus the revolution of a product or design—both are important

  • The experience is the product

  • Doing is the best kind of thinking

  • The middle gets messy and that’s where the real work begins

  • It’s all the job

  • To do it all, learn to care less without being careless

  • Embrace open-mind and close-mind in the right places

  • Learn positive inversion: every stumbling block is a potential for opportunity

  • Stay curious and seek awe in the seemingly mundane

  • Always forward


Directing product, strategy, design, and experience, I oversee product teams, design teams, and work streams associated with a new Xfinity Mobile strategic initiative. I partner alongside our internal lines of business as well as our external partners to provide creative guidance on the end-to-end cross-channel experience. I work to optimize forward progress while identifying unique, uncontested white-spaces by reconstructing existing market boundaries. Prior, I led a team to design, implement, and launch core parts of Xfinity Mobile’s digital-first experience. I am always seeking to innovate designs alongside the teams I lead, raise, uphold, and serve.



Xfinity Mobile, Comcast
Creative Director
Philadelphia, PA
May 2019 — Present

Xfinity Mobile, Comcast
Associate Creative Director
Philadelphia, PA
Nov 2017 — May 2019

Xfinity Mobile, Comcast
Senior Design Lead
Philadelphia, PA
Sep 2016 — Nov 2017

Think Company
Senior Experience Designer
Philadelphia, PA
Apr 2015 — Sep 2016

Product Designer
Philadelphia, PA
Feb 2015 — Apr 2015

Digital Strategist
Philadelphia, PA
May 2014 — Feb 2015

Alzheimer’s Association
Education & Experience Coordinator
Philadelphia, PA
Sep 2012 — Jun 2014

Philadelphia, PA
Oct 2010 – Jun 2012



M.S. User Experience + Interactive Design
Philadelphia University
(Thomas Jefferson University)
Jan 2007 — May 2009

B.A. Visual Communication
Arcadia University
Sept 2001 to May 2005

Film Studies + Sociology
Auckland University
Jul 2003 to Nov 2003



Emerging Leader
Greater Philadelphia
Cultural Alliance    
Oct 2018 — Present

Dec 2013 — Jan 2015

AIGA Mentor
Jan 2015 — Jan 2016

Gung Fu Instructor
Kwong Sai Jook Lum Gung Fu Philadelphia Branch
May 2006 — Present

Early-Stage Support
Group Volunteer
Alzheimer’s Association      
Oct 2014 — Oct 2016


Skills & Abilities





Creative Direction




Design Thinking

Product Strategy

Information Architecture

User Centric Design

The world in which you were born is just one model of reality.

Other cultures are not failed attempts at being you; they are unique manifestations of the human spirit.
— Wade Davis


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