Phillip Le:
Product Designer
& Storyteller

I design by building bridges between users and interfaces, ideas and action, cultures and behavior, products and people, teams and their work, stakeholders and makers, thinkers and doers, communities and individuals.

Directing Product Design & Strategy

I love experiences and I love stories. And in loving them so much I spend most of my time designing them and telling them. I currently do so for Xfinity Mobile as a Creative Director.

What does that mean exactly?

It means I live at the intersection of technology and product, leading a nimble and tenacious band of forward-thinking designers to tactically execute while simultaneously working to identify unique and uncontested white-spaces all in service of a new, more modern approach to mobile. I use storytelling and framing and design to uncover north stars, to find the centerline in crafting a vision for the products, services, teams, and people for whom I create.

Below are some principles I’ve borrowed from some of the greats, applying them to the way I do work:

• People first, always

• There is a difference between working towards the evolution versus the revolution of a product or design—both are important

• The experience is the product

• Doing is the best kind of thinking

• The middle gets messy and that’s where the real work begins

• It’s all the job

• To do it all, learn to care less without being careless

• Embrace open-mind and close-mind in the right places

• Learn positive inversion: every stumbling block is a potential for opportunity

• Stay curious and seek awe in the seemingly mundane

• Always forward